The mission of the UAB University School of Tourism and Hotel Management (Escola Universitària de Turisme i Direcció Hotelera de la UAB) is to become leaders in Spain and to be a centre of international reference. Its signs of identity are integration in the UAB University, teaching excellence and rigour, an instigator of research, sectorial recognition and the access of its students on to the labour market. This project should be economically feasible and generate a feeling of belonging.