Module

Contents

Event management and planning techniques.

(6 ECTS credits)

• Event sector and Business Tourism.

• Event management and coordination techniques.

Marketing and event management.

(6 ECTS credits)

• Event marketing techniques.

• Event administration and management.

Congress and trade fair organization.

(6 ECTS credits)

• Congress management and organizational techniques.

• Trade fair management and organization.

Social event organization.

(6 ECTS credits)

• Managerial and organisational techniques for social events.

• Managerial and organisational techniques for sport events.

Corporate event organization and communication

(6 ECTS credits)

• Managerial and organisational techniques for corporate events.

• Event patronage.

Final project or dissertation

(15 ECTS credits)

• It's compulsory and will be defensed in front of the lecturers group. The dissertation is worth 15 ECTS credits in total, one of which should correspond to research methods and techniques, and another to tutorials. The remaining 13 correspond to students' work.

Work placement – Practicum

(15 ECTS credits)

• The aim is for students to have a real practical experience in order to complement their professional profile in accordance with their previous experience and career guidance.