Management of Marketing and Commercialisation
(5 ECTS credits)

• Hospitality marketing plan.

• Commercialisation in hospitality. revenue management.

• Brand management and corporate identity. Communication and advertising.

• Commercialisation in hospitality. revenue management.

• Online case study. Sectorial case studies.

Financial management
(10 ECTS credits)

• Financial state analysis.

• Analytical and budgetary accounting.

• Service cost setting.

• Treasury management.

• Negotation with banks.

• Suitability of different banking services.

• Process of flotation on the stock exchange.

• Investment analysis and valuation of hotel groups.

• Managers show how the best hotel chain departments work. Budgetary outlining.

• Online case study.

Project and Practicum (15 ECTS credits)

• The project comprises 5 ECTS credits and is assessed by the coordinators of this Programme. If the student wishes, it could be assessed by a tribunal. The project consists of a business plan and the implemetation of a management system.

• The practicum comprises 10 ECTS credits and is assessed by means of an internship
  report. The aim is for participants to adapt individually and complement
  their professional profiles in the best way possible in accordance with
  their previous experience and career guidance that they require.