Since the advent of the internet, hotel rates have been publically available, and the hotel industry has moved into a highly competitive global scenario. This situation has brought about the need for a change in the revenue management of tourist accommodation with new marketing formulas.
Hotel business comprises fixed overheads regardless of occupancy rates whereas variable costs resulting from occupancy are less significant. Therefore, analysis of information to forecast demand and to maximise revenue is indispensable.
Revenue Management is a sales technique based on the analysis of the different variables which can effectively affect one's decision to buy a product.
Through effective yield and revenue management, we will maximize hotel sales and make them as cost-effective as possible, by selecting the appropriate channel. Therefore, our main objective is to sell as much as we can while ensuring customer satisfaction by directly examining market variables.
This course is based on three essential aspects: the theoretical framework, consistent practice and professional lecturers with years of experience.
The first block will consist of basic theory to frame our task; the second one will consist of real case analysis, and thirdly, hotel revenue management in real time. We have well-qualified teaching staff and lecturers with several years of experience in revenue management, e-commerce, online-marketing and social media.
To empower both present and future revenue managers for the development of knowledge and skills required:
This course has been designed and structured in accordance with the needs of the course participants for developing the relevant skills and abilities for efficient revenue management.
In collaboration with:
Potential course participants
This course is intended for professionals in the tourist and hotel industry as well as graduates wishing to further their knowledge in yield and revenue management techniques.
Places on the course are limited.
Duration and course distribution: 56 in class hours
The course consists of:
In-class teaching: Saturdays 9:30 -14:00.
Academic Calendar: 2 February, 2013 - 18 May, 2013.
Informative meeting: Friday 11 January 2013, at 18:00.
University course in Yield and Revenue Management: €1,500.
*Procedure for enrolment on the course on the website located at the end of the page.
Assistance and information::
Ms. Carme Puigpinós (email@example.com )
On successful completion of the course (with a minimum attendance of 80% in class hours) and the internship placement or final project, the course participant will be awarded a diploma of achievement and recognition by EUTDH-UAB .
Escola Universitària de Turisme i Direcció Hotelera (EUTDH) de la UAB